Leading with Heart and Data: Angela Cope on Guiding Teams Through Change

Angela Cope is a seasoned marketing leader and the Director of Demand Generation at Softchoice. She’s known for transforming strategy, leading cross-functional teams, and driving measurable business growth. With expertise in content marketing, ABM, and customer journey optimization, Angela brings a data-informed, human-centered approach to every initiative. Outside of work, she’s a creative storyteller, adventurer, and curious traveler with a passion for poetry and personal development. Angela thrives at the intersection of strategy and soul, and she’s driven by a purpose to encourage, nurture, and celebrate growth.