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ROI to decarbonization: myth or foe?

Mon, Feb 23

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Podcast Release

What if cutting emissions didn’t have to cost more? In this episode, we uncover the rare‑earth catalyst technology quietly reshaping diesel‑powered industries—reducing fuel use, cutting emissions, and delivering real ROI at the same time.

ROI to decarbonization: myth or foe?
ROI to decarbonization: myth or foe?

Time & Location

Feb 23, 2026, 7:00 a.m. – 11:00 a.m.

Podcast Release

About the event

Brian runs a business that helps industries use less diesel fuel and produce fewer CO2 emissions. He is a 40-year chemical engineer that spent almost 20 years in Caterpillar's diesel engine division. He's been asked to speak at one of the largest Mining conferences in North America and helped customers save millions of liters of diesel. He knows his way around diesel engines and chemistry, and can help think through some decarbonization options. He has become an expert in one method of reducing fuel consumption and emissions that results in a 100%-400% ROI. He's also familiar with electric, hydrogen, alternative biofuels, ammonia and whatever might be next, but his real passion is getting industry to do something now on an incremental basis while we all wait for whatever that ultimate solution in decarbonization is. Why sit on our hands and wait for the future when we can use technologies that…

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